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Latest News

An Unforgivable Sin No Candidate Should Commit

Ordinarily I write about personal branding, message development, and the process of producing media to effectively support political campaigns, but I readily acknowledge there are additional functions to campaigning that no candidate can afford to overlook or dismiss.


What Color Should Your Political Campaign Logo Be?

Deciding what color a political campaign logo should be has kept more than a few candidates from sleeping at night. This may come as a surprise, but I say it doesn’t really matter what color your logo is! I respect that many will disagree with me, so let’s explore this colorful topic together.